PizzaHut Case Study

Meet the Customer

Pizza Hut - A nationwide quick-service pizza based restaurant brand.

Keynotes

Domain: Orders, Pricing & Profitability
Go-Live: Days
Time to Answer: Seconds
Users: C-level, Operations, Finance, Marketing/CRM.
Data Stack: Sales and orders

Challenges

Find the winners: identify the most profitable branch × product × order combo.
Plug margin leaks: quantify promo/discount leakage by branch/product/hour and enforce guardrails
Optimize economics: based on payment vehicles, managers and products discounts, coupons and deals

Tango Solution

Tango unified orders and sales data into a question-based workspace that—within seconds—ranks the most-profitable branch×product×order combos and optimizes economics across payment vehicles, manager/product discounts, coupons, deals, etc.

Example Questions

Which branch×product×order combos delivered the highest gross margins this week
Where did promos/discounts cause margin loss yesterday—by branch and SKU
Which deals maximize profitability, by branch and month

How Tango Moved the Niddle

Live in days, answers in seconds. We now rank profit-winning combos by branch and shift and optimize economics across products, coupons, deals, etc.. Reviews moved from weekly PDFs to in-shift decisions with source-backed dashboards and alerts.